REMEMBER WHEN MULTIMEDIA WAS REVOLUTIONARY?

It started with the development of our cutting-edge multimedia marketing software for field sales organizations that wanted to leverage laptop computers in their day-to-day selling activities.

Building on our success, we then added to our solutions suite – technology that would aid in the creation of data driven marketing collateral for some of the most successful new item launches ever – for products such as Colgate Total Toothpaste, Listerine Pocket Paks, Children’s Advil, J&J’s Bathtime Buddies, and Nestlé Skillet Sensations.

CUSTOMERS ASKED & WE LISTENED

Later, with the evolution of data-driven sales and marketing initiatives, our customers asked that we add more data capabilities into our software. So, we listened.

Our response is what we call XP3 Suite, an industry leading and award-winning data analysis and presentation solution that is being used by many of the world’s most successful companies. Our solutions can be quickly implemented to:

  • Increase productivity and improve the depth and quality of data analysis
  • Help drive sales and increase profits by providing action-oriented insights
  • Achieve significant time savings and increased productivity
  • Improve customer relationships by driving actionable insights from virtually any data source

Today, we have long standing relationships with many of the world’s leading consumer goods companies including Dr Pepper Snapple Group, Hormel Foods, Nestlé USA and many more.

A WORD FROM GARTNER RESEARCH

From Gartner’s “MarketScope for Sales Force Automation in the Consumer Goods Industry”

“Gartner’s latest Market Scope for Sales Automation solutions for the Consumer Goods Industry states that “Interactive Edge continues with a market-leading solution that should be increasingly interesting to CG companies as they get control of their issues in trade promotions/retail execution and realize the value of automated data loads, industry-specific analytics and superior presentation graphics. Organizations that use the XP3 solution are among the most-positive references we know. It is interesting that the solution is used beyond category management, even for forecasting or where data loading and manipulation are required.

Evaluate Interactive Edge when you need data analysis tools that have industry best practices baked in and aren’t inclined to build them from scratch or from non-industry BI platforms. You have power users as well as corporate/key customer team settings or one-person account managers. You want to obtain insights and recommendations through analysis and be able to share them in compelling visual form.”