Business Tip 6
Automate the Generation of Intelligent Insights

When presenting complex charts and graphs, the addition of intelligent commentary can quickly pull ideas to light ...

Rows and rows of numbers may be easy for a computer to read and process, but we humans need to see data in a language that we can read and process – and that means one with words and sentences. In other tips, we have talked about using automation tools for data acquisition and integration, but software can also help you get a jumpstart on insights by automatically creating text-based statements that:

• Call attention to significant values and trends
  
• Speed the understanding of important observations
  
• Focus the audience on the most important items
  
• Provide expert commentary to leave behind with your customers

By automating the transformation of raw data into intelligent statements, you can save enormous amounts of time summarizing facts and figures – and get straight to the heart of indentifying opportunities. Use intelligent text to:

Reuse logic so that text is automatically updated and insights easy to customize from one account to the next …

Explain complex relationships that cannot be charted …

Summarize key category dynamics to allow in-depth investigation of important issues …

The data, products and accounts depicted in this example are fictitious. Any resemblance to actual data, products or accounts is purely coincidental.