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XP3 Bringing Business Intelligence to the Front Lines of Business
CPG CatNet.org
Series One
Tip 17
The Economics of Budget Conscious Category Management
Tip 16
Knowing Your Shoppers and Understanding When You Know Too Much
Tip 15
Making Sense of Market Research Data
Tip 14
Clarifying the Message
Tip 13
Increase the Actionability of Your Results by Using More Data
Tip 12
Data Independent Templates
Tip 11
Coordinate Efforts Between Management, Marketing and Sales Teams

Tip 10
Take the First Step to a Successful Analysis and Presentation Workflow

Tip 9
Adapted Data Views Create More Relevant Customer Insights
Tip 8
Automate the Dissemination of Content and Data
Tip 7
Create Ready-Made and Customizable Analyses
Tip 6
Automate the Generation of Intelligent Insights
Tip 5
Retailer/Manufacturer Relationship - How to Get the Work Done
Tip 4
Winning New Product Presentations - How the Product Will Affect the Category
Tip 3 - Part 2
A One-Size Fits All Approach to Consumer Centric Marketing
Tip 3 - Part 1
A One-Size Fits All Approach to Consumer Centric Marketing
Tip 2
Combine Wal-Mart and Syndicated Data for a Complete View of the Market
Tip 1
Demographic Data - It's Free





News & Events

Interactive Edge Demonstrates XP3 at SAP TechEd DemoJam '08Interactive Edge took the stage at SAP's TechEd DemoJam '08 in Las Vegas. Interactive Edge presented the winning demonstration of XP3 and XP3's newest capabilities - XP3 Turbo Templates

DemandTec Announces DemandTec TradePoint Network Partner Program and Charter Partner Interactive Edge
Interactive Edge to offer time-saving presentation tool to consumer products firms building promotion plans with DemandTec's services

Interactive Edge Joins SAP's Industry Value Network Group for Consumer Products
This designation, based upon SAP customer feedback and nominations, reflects Interactive Edge's record of success with consumer products and recognition of Interactive Edge's ability to bring innovation and expertise to the Industry Value Network.

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Business Tip 15
Making Sense of Market Research Data

The Problem

In the world of market research, data is key. Interpreting data from multiple market research sources such as online, face-to-face and phone interviews is where things become tricky. In the end, clients are searching for reasonable, actionable results and recommendations from rows upon rows of data. With so many data sources and usable results, it becomes increasingly difficult to navigate where to begin in the analysis phase.

Making sense of market research

 
Oftentimes analysts struggle to balance the world of complex data and providing market-ready recommendations. In the end, narrowing down complete and insightful suggestions from a mountain of data is one of the most challenging aspects to a market research company. So how can analysts become champion heroes for companies while at the same time avoiding the quicksand feel of falling into large amounts of data?

The Solution

While integrating data into one source is a tedious and painstaking task for most companies, there are easy solutions to integrate market research data sets. With tools such as XP3 Data Workshop, research companies can now load their data into “one version of truth” that is accessible to all members of the company.  When data is stored into one reliable location, procuring results becomes exponentially simple. Back-end tools such as these can also help organize complex market research data into customized segments and hierarchies.  In return, this makes it infinitely easier to identify direct correlations in the data sets.

Making sense of market reserach


Once results are secured in one location, building dynamic, eye-catching presentations to capture client’s ever-wandering attention is the next step.  With each client specifying new demands and customized recommendations, the manual labor and time spent on creating substantial Microsoft PowerPoint presentations becomes time-consuming. Tools such as XP3 have developed front-end capabilities that allow users to make sense of complex data sets in a dynamic fashion geared towards even the most tech-unsavvy users of your company. XP3 Presentation Builder allows market research companies to format data into content friendly charts and tables by utilizing Microsoft tools such as PowerPoint and Excel.

Making sense of market reserach


The time that tools like XP3 can save your company can result in higher ROI on your end while at the same time providing optimal added value to even your client’s most demanding projects.

 

The data, products and accounts depicted in this example are fictitious. Any resemblance to actual data, products or accounts is purely coincidental.

 
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