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Media Cart Selects Interactive Edge as Technology Partner for Its Breakthrough Point of Sale Solution Worldwide
New York, NY – February 1, 2007 Interactive Edge, award-winning provider of data analysis and presentation solutions, and Media Cart, today announced its flagship product, XP3® Suite, has been selected by Media Cart Holdings Inc. to provide data management, analysis and presentation behind its revolutionary MediaCart™ System, an in-store interactive advertising medium built directly into shopping carts.
“We’re very pleased to be selected by Media Cart to provide their data analysis and presentation needs,” said Zel Bianco, chief executive officer of Interactive Edge. “It has been a great opportunity to fully leverage our expertise in the consumer goods industry, while working with a company that values agility and innovation as much as we do.”
MediaCart and XP3: Solving Major Problems for Consumer Goods Marketers
MediaCart was designed to solve two important problems for consumer goods manufacturers and retailers:
- Over seventy percent of brand purchase decisions are made at the retail point of purchase. Unfortunately, marketers have been largely unsuccessful in reaching the shopper at the time they are making their buying decisions.
- Every year consumer goods manufacturers and retailers invest billions of dollars in marketing their brands, then struggle with how to reliably measure returns on that investment.
The MediaCart system, backed by XP3’s data management, analysis and visualization capabilities, uses Radio Frequency Identification (RFID) technology to manage and track every MediaCart location in the store. As each cart navigates the store, marketing messages are displayed at precise locations and the cart’s traffic patterns are tracked. The system is tied to the retailer’s point-of-sale checkout system, which enables the reporting of product purchase data. In addition to gathering data, advertisements can be delivered at specific in-store locations, or even multiple locations.
Paid advertising messages for specific products appear on a high-resolution video display. Consumers can locate brands, check prices and scan right from their shopping cart. Marketers can become an important part of the shopping trip by presenting their brand value at the right place, at the exact moment that consumers are making their purchase decisions.
“The amount of data gathered by the MediaCart system is potentially very large. In addition, the need to manage, analyze, derive key insights from the data and illustrate these insights unambiguously is essential,” said Jon Kramer, chief marketing officer, Media Cart Holdings Inc. “XP3 Suite puts the right data in the right hands at the right time. It provides the robust functionality, flexible features and scalable technology we need.”
About Interactive Edge
Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company’s flagship solution, the award-winning XP3 Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including “Best in Class for Sales Force Automation & Analytics” and “#1 in Customer Experience,” for two consecutive years. Headquartered in New York, NY, customers include Cadbury-Schweppes Americas Beverages, OSRAM Sylvania Inc., and many Fortune 500 consumer goods and services providers.
About Media Cart Holdings Inc.
Media Cart Holdings, Inc. is a retail marketing media company that has developed the MediaCartTM system, an in-store advertising medium on a shopping cart. It utilizes state-of-art technology to deliver full-motion video marketing messages at the point of purchase in a retail store aisle. In addition to selling advertising on video displays installed on shopping carts, the Company provides shopper data mining analysis, and a retailer asset management system. More information can be found on the company’s website, www.mediacart.com.
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EDITORS' NOTE: Copies of this news release, as well as the company's press kit, are available by e-mailing pmoriarty@interactiveedge.com.
(c) 2007 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.
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