Interactive Edge and Newell Rubbermaid Presenting at SAPPHIRE

Interactive Edge client to demonstrate improved relationship with key leading retailers

New York, NY – April 17 , 2008 Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced its participation in SAPPHIRE ‘08. Interactive Edge will be presenting with one of their clients, Newell Rubbermaid, at the annual SAP SAPPHIRE Event being held May 5-7, 2008 in Orlando, Florida.  Steve Sigrist, VP of Sales Operations and Supply Chain for Newell Rubbermaid, and Brian Yarnell, Director of Product Management for Interactive Edge, will be demonstrating how XP3 Presentation Builder from Interactive Edge has driven bottom-line growth at Newell Rubbermaid’s key leading retailers. Newell Rubbermaid has been able to enhance visibility into supply chain issues, facilitate order flow and replenishment strategy, and effectively communicate opportunities and issues to the retailers’ teams.

SAPPHIRE ‘08 is the one place where senior executives, business managers, and decision-makers can come together to explore how innovative business solutions foster long-term, profitable growth.

About XP3 Presentation Builder and XP3 Data Tools - Turning Data into Revenue
XP3 Presentation Builder is a set of business-user-friendly tools that maximize ROI on data investments. XP3 Presentation Builder leverages organizations’ existing expertise in Microsoft Office, allowing end-users to create, present and distribute dynamic, data-driven Microsoft PowerPoint presentations against virtually any source of data. XP3 Presentation Builder also contains an intuitive framework to create and distribute best-practices within Microsoft PowerPoint, and the ability to automatically generate multiple, complete data-driven Microsoft PowerPoint decks based on iterative business logic. XP3 Presentation Builder is a Certified for SAP NetWeaver integration, and connects seamlessly to existing SAP systems. For information on how Interactive Edge works with SAP click here.

XP3 Data Tools provides a highly efficient, scalable solution to load and manage virtually any source of data for use with XP3’s front-end tools—with no need for custom configuration or coding. XP3 Data Tools provides both the ability to extract value from any source of data, and the framework to make the process simple, consistent, and repeatable. XP3 Data Tools works on industry standard databases and OLAP platforms, and scales from individual users’ machines to enterprise applications with thousands of end-users. Interactive Edge also markets DataDefractor, a tool that has the ability to normalize data for loading into SAP NetWeaver BI.

About Interactive Edge
Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time.

The Company’s flagship solution, the award-winning XP3, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand, and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company was recently awarded First Place in SAP’s DemoJam at TechEd 2007 Las Vegas based on the most innovative application of user-friendly technology against the SAP solution stack to drive business value, and is also the recipient of multiple Consumer Goods Technology awards, including “Best in Class for Sales Force Automation & Analytics” and “#1 in Customer Experience” for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes Americas Beverages, OSRAM Sylvania, Newell Rubbermaid, and many Fortune 500 consumer goods and services providers.

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EDITORS’ NOTE: Copies of this news release, as well as the company’s press kit, are available by faxing requests to 212-462-4211, or by e-mailing pmoriarty@interactiveedge.com

(c) 2008 Interactive Edge LLC.  All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC.  All other trademarks are the property of their respective owners.