Interactive Edge to Present TechEd Demo Jam '07 Winning Demonstration at SAP TechEd '08

Supporting Data-Driven Presentation Needs of a Sales Force with XP3 and SAP NetWeaver BI

New York, NY – September 4, 2008 – Interactive Edge, award-winning provider of data analysis and presentation solutions, today announced its participation in SAP TechEd ‘08. Interactive Edge, winner of SAP TechEd DemoJam ’07, will be demonstrating the winning presentation from last year as well current updates to XP3 at SAP’s annual Technology conference on September 9, in Las Vegas, NV.  Interactive Edge will be presenting out-of-the-box connectivity from its flagship presentation platform, XP3, to SAP NetWeaver BI and demonstrating how to leverage the data in SAP to suit the needs of a distributed sales force all within Microsoft Office.

Taking the stage last year alongside competitors from British Petroleum, Worklight, Procter & Gamble, and other finalists, Interactive Edge demonstrated how to leverage its flagship software, XP3, to connect data-intensive Microsoft PowerPoint presentations directly to SAP NetWeaver BI and automatically generate insightful and visually attractive customer-specific sales decks including charts, graphs and analysis based on real-time data. SAP client and partner organizations were invited to submit demos for this competition, six finalists were chosen to present live at TechEd ’07, and Interactive Edge was chosen as the winner by the audience of attendees.

“In addition to demonstrating how XP3 bridges the gap between data in a warehouse and the end-user, we will be presenting XP3’s newest capabilities – support for SAP Variables which allows users to tap directly from SAP BI Instances without the need to extract, duplicate or re-warehouse the data, as well as our powerful new Template library,” says Zel Bianco, President/CEO of Interactive Edge. XP3 Turbo Templates are a set of 26 new industry standard Best Practice templates that are multi-dimensional and portable across different forms of SAP data. XP3 Turbo Templates provide a framework for users to easily develop and distribute advanced content.

SAP TechEd '08 is SAP's premier educational event offering nearly 1,000 hours of instructor-led hands-on workshops and demo-rich lectures. Featured topics include Duet, SAP NetWeaver MDM, SAP xApp Analytics, SAP NetWeaver Composition Environment featuring Java EE 5, ABAP, and the Demo Jam- where a select few SAP partners and customers will showcase cutting-edge technology solutions.

About XP3 Presentation Builder and XP3 Data Tools - Turning Data into Revenue

XP3 Presentation Builder is a set of business-user-friendly tools that maximize ROI on data investments. XP3 Presentation Builder leverages organizations’ existing expertise in Microsoft Office, allowing end-users to create, present and distribute dynamic, data-driven Microsoft PowerPoint presentations against virtually any source of data. XP3 Presentation Builder also contains an intuitive framework to create and distribute best-practices within Microsoft PowerPoint, and the ability to automatically generate multiple, complete data-driven Microsoft PowerPoint decks based on iterative business logic. XP3 Presentation Builder is a Certified for SAP NetWeaver integration, and connects seamlessly to existing SAP systems.

XP3 Data Tools provides a highly efficient, scalable solution to load and manage virtually any source of data for use with XP3’s front-end tools—with no need for custom configuration or coding. XP3 Data Tools provides both the ability to extract value from any source of data, and the framework to make the process simple, consistent, and repeatable. XP3 Data Tools works on industry standard databases and OLAP platforms, and scales from individual users’ machines to enterprise applications with thousands of end-users. Interactive Edge also markets DataDefractor, a tool that has the ability to normalize data for loading into SAP NetWeaver BI.

About Interactive Edge

Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time.

The company’s flagship solution, the award-winning XP3® Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including “Best in Class for Sales Force Automation & Analytics” and “#1 in Customer Experience,” for two consecutive years. Headquartered in New York, NY, customers include Cadbury-Schweppes America’s Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers.

About SAP

SAP AG is the world's leading provider of business software solutions.

SAP solutions are designed to meet the demands of companies of all sizes - from small and mid-sized businesses to global enterprises Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP business solutions help enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industries, including high tech, healthcare, retail, public sector and financial services. Further information about the company is available at www.sap.com.

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EDITORS’ NOTE: Copies of this news release, as well as the company’s press kit, are available by faxing requests to 212-462-4211, or by e-mailing pmoriarty@interactiveedge.com.

Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.

SAP, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.

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Note to editors; all trademarks and registered trademarks contained herein remain the property of their respective owners.