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Business Tip 3
Automate the Generation of Intelligent Text
When presenting complex charts and graphs, the addition of intelligent commentary can quickly pull ideas to light …
Rows and rows of numbers may be easy for a computer to read and process, but we humans need to see data in a language that we can read and process – and that means one with words and sentences. We have talked about using automation tools for data acquisition and integration, but software can also help you get a jumpstart on insights by automatically creating text-based statements that:
- Call attention to significant values and trends
- Speed the understanding of important observations
- Focus the audience on the most important items
- Provide expert commentary to leave behind with your customers
By automating the transformation of raw data into intelligent statements, you can save enormous amounts of time summarizing facts and figures – and get straight to the heart of identifying opportunities. Use intelligent text to:
Reuse logic so that text is automatically updated and insights easy to customize from one account to the next …
Explain complex relationships that cannot be charted
Summarize key category dynamics to allow in-depth investigation of important issues
The data, products and accounts depicted in this example are fictitious. Any resemblance to actual data, products or accounts is purely coincidental.
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