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News & Events

Interactive Edge to Demonstrate XP3 at SAP TechEd DemoJam '08
Interactive Edge will be taking the stage at SAP's TechEd DemoJam '08 on September 9 in Las Vegas. Interactive Edge will present the winning demonstration of XP3 and XP3's newest capabilities - XP3 Turbo Templates

DemandTec Announces DemandTec TradePoint Network Partner Program and Charter Partner Interactive Edge
Interactive Edge to offer time-saving presentation tool to consumer products firms building promotion plans with DemandTec's services

Interactive Edge Joins SAP's Industry Value Network Group for Consumer Products
This designation, based upon SAP customer feedback and nominations, reflects Interactive Edge's record of success with consumer products and recognition of Interactive Edge's ability to bring innovation and expertise to the Industry Value Network.

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RetailWireBusinss Tips

How do you find and tell the story that will make your internal and customer presentations meaningful and instructive? How do you derive INSIGHTS from the INFORMATION? Clearly, those who can exploit the fulHow do you find and tell the story that will make your internal and customer presentations meaningful and instructive? How do you derive INSIGHTS from the INFORMATION? Clearly, those who can exploit the full potential of their resources will have a huge marketplace advantage...

This series of Business Tips explores the complex challenges presented by today's data resources and ways to gain mastery over them so that you deliver better insights faster than ever before.

Series Five
Bringing Business Intelligence to the Front Lines of Business
Tip #1: Data Independent Templates New!
Series Four
Working with Demographic Data
Tip #5: Embedding Reusability in Analytics to Develop Best Practices
Tip #4: Taking Advantage of Cumulative Share to Identify SKU Contribution
Tip #3: Automate the Generation of Intelligent Text
Tip #2: Applying Demographic Data: Identifying a Target Market based on Ethnicity
Tip #1: Demographic Data: It's Free!
Series Three
Meeting Retailer Expectations
Tip #14: Clarifying Business Objectives with "Source of Volume"
Tip #13: A One-Size Fits All Approach to Consumer Centric Marketing - Part 2
Tip #12: A One-Size Fits All Approach to Consumer Centric Marketing - Part 1
Tip #11: Combine Wal-Mart and Syndicated data for a complete view of the market
Tip #10: Turning Innovative Analysis into Best Practices
Tip #9: Using Store Level Insights to Get in Touch with Consumers
Tip #8: Creating Virtual Data Sources to Grow Your Bottom Line
Tip #7: National Promotions…"What's Our ROI?"
Tip #6: Optimizing In-Store Promotional Event Mix
Tip #5: Understanding Product Development Index
Tip #4: Understanding Merchandising Efficiency
Tip #3: Delisting Products at Shelf
Tip #2: GMROI
Tip #1: Dissecting and Enabling Quadrant Analysis
Series Two
Enabling Excellence in the Buyer/Seller Relationship
Tip #8: Take Control with Business Intelligence Tools You Know and Understand
Tip #7: Create Virtual Data Sources to Grow Your Bottom Line
Tip #6: Deliver Consistent and Impactful Brand Marketing Messages
Tip #5: Case Study - Hormel Foods
Tip #4: Case History - Price Increase
Tip #2: Case History - Dr Pepper/7 UP
Tip #1: Give Category Managers the Tools They Need to Do Their Job

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