Will couponing continue to be a mainstay of retailing?

While our lifestyles have substantially changed over the past few decades, one of the traits of American retailing seems to have stayed — coupon shopping. While the use of coupons have transitioned from cutouts in newspapers to scanning on our phones, bargain hunting seems to remain a priority for many Americans.

Zel Bianco, President and CEO of Interactive Edge, expressed that “A better approach for driving traffic would be targeted emails and ads that make use of the incredible amount of data retailers have collected on these shoppers.”

To read the full commentary and article, visit Retailwire.com.