Which commercial won the Super Bowl?

What were your favorite and least favorite commercials from this year’s Super Bowl broadcast and why?

Interactive Edge’s CEO, Zel Bianco comments:
The Toyota spots were the most memorable to me because they did not focus on their cars. They left me with a good feeling about Toyota and that some companies try to see the bigger picture beyond their products. The story was the hero instead of the product and the brand won.

Which commercial won the Super Bowl?