In today’s data-driven world, just about everyone is well-acquainted with the phrase business intelligence, but few understand its real meaning, or how to leverage its true potential. However, the failure to understand the value BI promises has largely arisen from the fact that business intelligence encompasses not one, but the integration of numerous applications across … Continue reading Understanding and Leveraging Business Intelligence
Retailer/manufacturer collaboration is essential. As consumer preferences are changing at a rapid rate, and organizations are dealing with more data than ever before, it is difficult to maintain shopping preferences that have long held true in previous environments. Lifestyles today are as varied as the neighborhoods we live in. And retailers and manufacturers both have … Continue reading Collaboration at its Finest – Retailers and Manufacturers
Graham Dorrington, a 25-year commercial capability manager, believes being a category leader is more important now than ever. How, as a manufacturer, can you boost your competitive advantage? Putting yourself in the retailers shoes. As it is becoming more and more difficult to influence retailers and their strategies, retailers must have more knowledge and insight … Continue reading Category Management – What does it take to be an effective Category Leader?