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Category Management – What does it take to be an effective Category Leader?

Graham Dorrington, a 25-year commercial capability manager, believes being a category leader is more important now than ever. How, as a manufacturer, can you boost your competitive advantage? Putting yourself in the retailers shoes. As it is becoming more and more difficult to influence retailers and their strategies, retailers must have more knowledge and insight … Continue reading Category Management – What does it take to be an effective Category Leader?