Category Management

Encouraging signs for department stores as holiday season kicks off

Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait to get out due to … Continue reading Encouraging signs for department stores as holiday season kicks off

The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial is more effective at showcasing the entire process of selecting an item on your phone … Continue reading The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Customer data is grocery’s new battleground

Do regional grocers have any advantage over national chains in leveraging data on a localized basis? Interactive Edge’s CEO, Zel Bianco comments: Mining customer data has become critical for all shopping so why not in groceries? Eating is something we do every day. The real question will be, how do the majority of retailers compete … Continue reading Customer data is grocery’s new battleground

Big Data is done, put a fork in it

What advice would you have for marketers attempting to best leverage the data at their disposal? Interactive Edge’s CEO, Zel Bianco comments: I have been known to say “stop worrying about Big Data and use the data you have.” The reason I made that statement was that so many companies have sat in endless meetings … Continue reading Big Data is done, put a fork in it