Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial is more effective at showcasing the entire process of selecting an item on your phone … Continue reading The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart
Which traditional IT functions should stay in-house vs outsourcing to the cloud? Interactive Edge’s CEO, Zel Bianco comments: It does make sense, however it is important to retain at least some of the IT folks who understand the legacy systems so that the transition is smooth. It is good to hear that that many of … Continue reading Meijer’s move to the cloud
Do you see demand for same-day delivery growing in more densely populated communities around the U.S.? Interactive Edge’s CEO, Zel Bianco comments: People in urban markets like NYC will always want convenience so the demand will be there. What would concern me is the logistics as NYC has never been more congested than it is … Continue reading Walmart’s urban same-day delivery plans
Will customers let Walmart deliver in-fridge? Interactive Edge’s CEO, Zel Bianco comments: Maybe I’ve been watching too much Netflix, but no would be my answer. I do not want someone walking into my home no matter how convenient it might be. I’ve got a better idea, why not start building homes with refrigerated units that … Continue reading Walmart In-Fridge Delivery Strategy
Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Why do shoppers choose to buy what they buy?
The Consumer Packaged Goods industry has been slower than most in adopting the latest information technology. However, that is changing.