Integration of Shopper Insights and Category Management to Be Focus of 2013 Category Management Conference

NEW YORK (September 16, 2013) – Interactive Edge, a leading provider of data analysis and presentation solutions, announced that it will be a sponsor of the Category Management Associations annual conference. This years Category Management Conference will focus on the integration of shopper insights into Category Management. The conference, held September 24th-26th, 2013 in San Antonio, Texas, demonstrates the associations mission to advance professional standards in Category Management.

As a gold sponsor for the conference, Interactive Edge will showcase new features in XP3, the award-winning Category Management, data analysis, reporting and presentation solution.

This year’s focus will be on how to easily insert the most relevant shopper insights into category management and be able to do this at the account, banner and even down to the store level said Zel Bianco, President and CEO of Interactive Edge. This will build on the theme we introduced at last year’s conference and coincide with the overall theme of this year’s gathering. We will also showcase a new feature that will help the headquarter team to publish presentations to the account selling organization to be available on their mobile devices.

John Rinaldi from Nestlé USA, a client of Interactive Edge, will also be speaking at the conference with a session entitled Maximizing customization of recommendations, while limiting duplication of effort.

Stop by the Interactive Edge booth to see the latest deliverables and enter to win a new iPhone 5s.

Advancing Professional Standards in Category Management

The 2013 Category Management Conference is open to all professionals who are in one of the many functions that make up Category Management. It is designed to connect trading partners and peers through industry panels, boardroom discussions, solution partner demos, training workshops and case study sessions. Topics covered will include: Channel Trends, Shopper Behavior, ROI of Category Management, Shelf Compliance, Pricing and Promotion Strategies, Planogram Automation and SKU Rationalization. Participants will gain a better understanding of Best Practices, learn new ways of working together, and leave with actionable ideas.

About Interactive Edge

Interactive Edge is an industry leader in data analysis and presentation software for streamlining the retail selling process, Category Management and related disciplines. The award-winning XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and provide Category Managers and other business users the ability to quickly, efficiently and effectively leverage virtually any data source to create, distribute and apply best practice analytics in persuasive and intelligent Excel reports and PowerPoint presentations.

Due to its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere – directly in Microsoft Excel and PowerPoint at some of the largest Consumer Goods companies in the world, including Anheuser-Busch, Boston Beer, ConAgra Foods, Dr Pepper Snapple Group, Georgia-Pacific, Hormel Foods, Mars, and PepsiCo (Quaker/Tropicana/Gatorade). These companies save time and money while driving positive ROI on all of their data investments by leveraging the power of XP3 to deliver Speed to Insights.

About The Category Management Association

The Association was founded in 2004 in response to the need for formal training standards and certifications in the area of category management. While this remains the core mission of the Association, it has evolved into a global category management community connecting a broad range of strategic insights and planning functions from both manufacturing and retail, including consumer and shopper insights, analytics, marketing, in-store execution, merchandising, trade promotion and pricing.

To learn more about The Category Management Association and the Category Management Conference, visit www.cpgcatnet.org.