New Integrated Solution from Aldata and Interactive Edge Debuts at Conference

Company will unveil new solution that combines business intelligence with space planning data at conferences

New York, NY (October 22, 2009) – The Apollo XP3 Integrated Solution features Apollo Enterprise Database and Interactive Edge’s XP3, set of business intelligence tools that are integrated with Microsoft Office, and give business users the ability to effectively and efficiently leverage virtually any data to create, distribute and apply best-practice analytics in PowerPoint presentations. The combined solution enables retailers and manufacturers to gain greater insight into their “space” (planogram) data that was previously fragmented or spread across multiple files and formats. Using Apollo XP3 Integrated Solution, organizations can create reports in near real-time in user-friendly PowerPoint presentations.

“Integrating analytics and reporting tools with a comprehensive set of data allows organizations to gain critical business insights within minutes instead of days,” said Zel Bianco, President & CEO, Interactive Edge. “Previously, organizations had to wade through a sea of data to create reports. Now, they can focus on analyzing data to optimize sales and space management.”

“Retailers and manufacturers are striving to create ideal shopping conditions for customers to ensure that they can easily find the products they want. In order to succeed, retailers need to be able to fully realize the value of all their space, sales and performance-related data,” Shaun Bossons, Senior Vice President at Aldata, Apollo Solutions Group, said. “With this solution, organizations can now leverage space-planning data across the enterprise to gain deeper insights into shelf planning, category management and space planning.”

Aldata to Share Space Optimization Vision at Apollo User Group and 2009 Category Management Association Conferences

Aldata Solution, a leading provider of software solutions for the retail industry, announced it will be hosting the Apollo User Group Conference this week. Aldata will also be presenting at the 2009 Category Management Association Conference. Participants at both conferences, which take place in Atlanta, will have an opportunity to learn more about Aldata’s Apollo Solutions Group space management strategies, the overall Apollo product portfolio and hear customer success stories firsthand. Aldata will also highlight Apollo XP3 Integrated Solution, which is the result of its partnership with Interactive Edge. The new solution combines business intelligence reporting and tools with comprehensive space-related data.

During the Apollo User Group Conference, Aldata executives will highlight the company’s vision for 2010, update customers on Apollo’s product roadmap and share strategies on shelf planning, merchandising and space optimization. The two-day conference will be held on October 25-26, in the Omni Hotel, in Atlanta.

Aldata will also be participating in the 2009 Category Management Association Conference at the Georgia World Congress Center, in Atlanta, from October 27-29. Aldata customers, Winn Dixie and PepsiCo, will present a session titled “Executing Consumer-Centric Planning at the Shelf” on Wednesday, October 28 at 10:30 a.m. During the session, Winn Dixie will outline how support from its manufacturer partners, including PepsiCo, has improved its space planning process and overall category planogram performance. The session will also outline how Quaker, Tropicana and Gatorade leverage Apollo Designer workstation for a number of initiatives geared towards supporting their retail partners such as managing retailer-specific assortments, including new and discontinued items. At the close of the session, Bob Ferraro, Apollo Global Product manager at Aldata will provide an overview of Aldata’s technology and how retailers like Winn Dixie can utilize space optimization to streamline the supply chain, increase sales and improve inventory management.

Aldata’s Apollo Space Optimization is a collection of powerful, easy-to-use software solutions that give customers the ability to automate planogram production while enabling consistent, accurate execution of category plans and new product launches at any required granular level. All of the solution’s components can be adapted to fit specific retailer or manufacturer needs.

“Aldata is committed to helping our customers thrive by ensuring they satisfy shoppers’ evolving needs through a combination of supply chain and space optimization,” said Shaun Bossons, Senior Vice President at Aldata, Apollo Solutions Group. “We look forward to sharing our vision for the upcoming year with customers and prospects and gaining insights into how we can help customers respond quickly and efficiently to market demands.”

About Interactive Edge

Interactive Edge develops and markets data solutions designed to put the right information, in the right hands, at the right time.

The company’s flagship solution, the award-winning XP3 Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and visualize useful, compelling data on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft Certified Partner and has also achieved SAP certification for NetWeaver integration. The Company is the recipient ofConsumer Goods Technology Magazinesannual awards, including Best in Class for Sales Force Automation & Analytics and #1 in Customer Experience, for two consecutive years. Headquartered in New York, NY, customers include Dr Pepper Snapple Group, Diageo, Anheuser-Busch, ConAgra Foods, OSRAM Sylvania, and many Fortune 500 consumer goods manufacturers and merchandisers.

Aldata 100% Retail-Wholesale

Aldata is a global leader in the supply of integrated business solutions to organizations that serve the retail consumer and wholesale distribution markets. Aldata has an unparalleled 20-year track record of delivering targeted software projects that substantially improve our customers’ businesses, from supplier to shopper. Today, Aldata customers include 15 of the world’s 30 largest retailers, thousands of retail brands, and hundreds of national and regional chains. More at www.aldata-solution.com.

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EDITORS NOTE: Copies of this news release, as well as the companys press kit, are available by faxing requests to 646-478-9065, or by e-mailing assistant@interactiveedge.com.

Interactive Edge, DataDefractor is a trademark of Interactive Edge LLC. Microsoft, Excel and Analysis Services and other Microsoft products and services mentioned herein as well as their respective logos are trademarks of Microsoft. All other trademarks are the property of their respective owners.