Interactive Edge’s XP3 Selected by Newell Rubbermaid to Provide Faster, Better Insights for Global Retail Partners

XP3 to improve supply chain visibility and enhance manufacturer/retailer collaboration

New York, NY (January 7, 2008) – Interactive Edge, a leader in data analysis and presentation software, today announced that Newell Rubbermaid, a global marketer of consumer and commercial products, has selected its award-winning XP3 software to improve insights delivered to retail partners in order to build brands and improve business performance.

Newell Rubbermaid investigated several solutions before deciding on Interactive Edge’s XP3 technology based on its ability to integrate disparate sources and use Microsoft’s Office Suite to build easy-to-interpret, dynamic presentations.

“As a vendor representing a broad portfolio of products, it is important for Newell Rubbermaid to efficiently analyze massive amounts of data and serve up business insights that are relevant to our retail partners,” says Steve Sigrist, Vice President of Sales Operations for Newell Rubbermaid. “XP3 helps my team do exactly that by taking the manual work out of creating analytic content and presentaions and giving non-technical users almost unlimited flexibility to drill into business issues on-the-fly. The speed and quality of the insights we can deliver when leveraging this kind of technology is a true competitive advantage.”

XP3 Presentation Builder and XP3 Presentation Viewer, from Interactive Edge, will be leveraged by Newell Rubbermaid to drive bottom-line growth at a key retail partner by enhancing visibility into supply chain issues, facilitating order flow and replenishment strategy, and effectively communicating opportunities and issues. Newell Rubbermaid will take advantage of XP3’s ability to drill into data on-the-fly within Microsoft Office to provide business users the ability to identify gaps in distribution, prevent shortages, and monitor overall business performance. Trends, issues and opportunities will be highlighted automatically by XP3’s Intelligent Text and shared with business partners at a major, global account, in Microsoft PowerPoint – XP3’s native output.

XP3 from Interactive Edge allows organizations to easily manage data and build dynamic data-driven reports and presentations. The resulting analysis can be easily disseminated to management, retail partners and field-based users.

“Interactive Edge is pleased to add Newell Rubbermaid to our growing list of satisfied customers,” said Zel Bianco, President and Chief Executive Officer of Interactive Edge. “XP3 will help Newell Rubbermaid better integrate and leverage disparate data sources to reveal actionable insights to their retail partners – delivering a distinct competitive advantage through increased efficiency of workflow and better use of data.”

About Interactive Edge

Interactive Edge develops and markets data solutions designed to put the right information, in the right hands, at the right time.

The company’s flagship solution, the award-winning XP3, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand, and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft Certified Partner and a SAP Certified Integration Partner. The Company was recently awarded First Place in SAP’s DemoJam at TechEd 2007 Las Vegas based on the most innovative application of user-friendly technology against the SAP solution stack to drive business value, and is also the recipient of multiple Consumer Goods Technology awards, including “Best in Class for Sales Force Automation & Analytics” and “#1 in Customer Experience” for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes Americas Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers.