LAS VEGAS (May 17, 2017) – Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, is co-presenting an educational session during the Category Management Association Annual Conference today at Cesar’s Palace in Las Vegas. David Dickerson, Senior Category Management Team Lead, Mars, Inc., and Zel Bianco, President/CEO … Continue reading Interactive Edge and Mars, Inc. Join to Present at Category Management Association’s Annual Conference
New York, NY – April 24, 2017 – Interactive Edge, an award winning data analysis and presentation reporting solutions firm serving the needs of the Consumer Packaged Goods (CPG) industry for over 20 years, is now a member of the Nielsen Connected Partner Program. As a member of the Nielsen Connected Partner community, Interactive Edge … Continue reading Interactive Edge selected as new member of the Nielsen Connected Partner Program
To remain competitive, it’s important to form partnerships with physical and online retailers.
Developing a successful brand for younger generations starts with creating a winning and engaging marketing strategy. To do so, companies must understand how millennials research, shop for, and purchase consumer packaged goods.
Rather than directly market on social platforms, brands are learning to embrace the “influencer” trend.
The market for digital advertising is growing, but reaching consumers is still difficult.
As grocery prices fall, CPG companies have an opportunity to introduce new promotions.
Large CPG companies are more likely to acquire smaller firms in order to get ahead in the market.
Millennials demand value and convenience at a fair price … can CPGs deliver?
The future of marketing will be defined by direct engagement with consumers, rather than wider brand promotion.