Category management is one of the most successful business processes developed in the 20th century. It is used in one form or another globally by most manufacturers and retailers representing a variety of trade classes primarily within the consumer package goods industry. The retail landscape has changed dramatically since the discipline of CatMan 1.0 was originally developed in the early 1990s. CatMan 2.0™ is category management for the 21st century. It represents the modification of category management discipline to address the following major changes in the industry
Interactive Edge and CatMan 2.0
Interactive Edge is proud to be among a select group of intellectual contributors to the CatMan 2.0 Project. Along with industry leading Manufacturers and Retailers, a number of Software Solutions providers were invited to round out the field of best practice contributors. Interactive Edge’s input was geared primarily toward leveraging technology to acheive greater speed to insight, which directly correlates to speed to market with new brand programs and product initiatives.
How XP3 supports CatMan 2.0
INTEGRATE AND CONQUER
Gain deeper and more significant insights when you integrate data from multiple sources, including:
- Nielsen syndicated POS, Panel, etc.
- IRI syndicated POS, Panel, etc.
- Retailer Point of Sale (Retail Link, 1010, etc)
- Planogram Data
- Shopper Data including Kantar Retail
- Warehouse Withdrawl/Depletions
- Trade Promotion
- Loyalty Card – Dunnhumby, Spire, Amia, etc.
- and more
INSIGHT IN MINUTES, NOT HOURS OR DAYS
XP3 can also help you author branded presentations and reports customized to each client or objective using XP3 Presentation Builder and XP3 Report Builder.
Integrated right within Microsoft® PowerPoint and Excel, data can be easily updated or iterated across multiple metrics including account, market, region, category, etc. using one-click refresh.
What takes you days or weeks can be done in minutes with XP3.
Our solutions are designed to streamline the process of taking insights presentations and selling stories that Category Managers and Shopper Insights pros work tireless to generate, and commercializing them across the organization in a seamless, business user friendly manner