Interactive Edge XP3 Business Tips

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How do you find and tell the story that will make your internal and customer presentations meaningful and instructive? How do you derive INSIGHTS from the INFORMATION? Clearly, those who can exploit the full potential of their resources will have a huge marketplace advantage...

This series of Business Tips explores the complex challenges presented by today's data resources and ways to gain mastery over them so that you deliver better insights faster than ever before.

Series Four

Working with Demographic Data

Tip #1: Demographic Data 1: It's Free!

Tip #2: Applying Demographic Data: Identifying a Target Market based on Ethnicity

Tip #3: Automate the Generation of Intelligent Text New!

Series Three

Meeting Retailer Expectations

Tip #1: Dissecting and Enabling Quadrant Analysis

Tip #2: GMROI

Tip #3: Delisting Products at Shelf

Tip #4: Understanding Merchandising Efficiency

Tip #5: Understanding Product Development Index

Tip #6: Optimizing In-Store Promotional Event Mix

Tip #7: National Promotions…"What's Our ROI?"

Tip #8: Creating Virtual Data Sources to Grow Your Bottom Line

Tip #9: Using Store Level Insights to Get in Touch with Consumers

Tip #10: Turning Innovative Analysis into Best Practices

Tip #11: Combine Wal-Mart and Syndicated data for a complete view of the market

Tip #12: A One-Size Fits All Approach to Consumer Centric Marketing

Tip #13: A One-Size Fits All Approach to Consumer Centric Marketing Part II

Tip #14: Clarifying Business Objectives with "Source of Volume"

Series Two

Enabling Excellence in the Buyer/Seller Relationship

Tip #1: Are you giving your Category Managers the tools they need to do their jobs?: Standardize the templates and situational presentations across your organization using XP3 Suite.

Tip #2: Case History – Dr Pepper/7 UP

Tip #3: Case History – Brand Optimization

Tip #4: Case History – Price Increase

Tip #5: Case Study – Hormel Foods

Tip #6: Are you delivering consistent and impactful brand marketing messages?

Tip #7: Case Study - Creating Virtual Data Sources to Grow Your Bottom Line

Tip #8: Take control with Business Intelligence tools you know and understand



		This series of Business Tips appears on RetailWire, a unique online news analysis and discussion forum. Rather than conventional news headline reporting, RetailWire picks summary news topics worthy of commentary by its "BrainTrust" panel of industry experts, along with the RetailWire general membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry. Sign up for the RetailWire newsletter to get the Interactive Business Tips sent directly to your inbox. You will also receive alerts on the daily news discussions each business morning as they appear online on RetailWire, plus announcements of additional resources and events.