When presenting complex charts and graphs, the addition of intelligent commentary can quickly pull ideas to light ...

Rows and rows of numbers may be easy for a computer to read and process, but we humans need to see data in a language that we can read and process – and that means one with words and sentences. In other tips, we have talked about using automation tools for data acquisition and integration, but software can also help you get a jumpstart on insights by automatically creating text-based statements that:

• Call attention to significant values and trends
• Speed the understanding of important observations
• Focus the audience on the most important items
• Provide expert commentary to leave behind with your customers

By automating the transformation of raw data into intelligent statements, you can save enormous amounts of time summarizing facts and figures – and get straight to the heart of indentifying opportunities. Use intelligent text to:

Reuse logic so that text is automatically updated and insights easy to customize from one account to the next ...

Explain complex relationships that cannot be charted …

Summarize key category dynamics to allow in-depth investigation of important issues …

XP3, from Interactive Edge, is used by some of the consumer goods industry’s most influential companies to make the process of fact-based selling and category management effective, turn-key and insightful.