Today’s retail customer is more empowered than any generation before, and continues to gain more purchasing power. Shoppers have instant product research at their hands in smartphones and increasingly utilize strategies like showrooming that demonstrate how advanced customer opinions, behaviors and decision-making have become. They are also more likely to value loyalty to a brand over even the value of a sale or offer. All this underscores the need for retailers to accurately collect, measure and analyze customer data to realize new insights and improve their relationship with shoppers.
Download our paper “Maintaining Credibility and relevance with Retail Customers” to learn more about:
- Which data frameworks and infrastructure work best for retail
- How automation benefits all aspects of the company in data maintenance and analyzation
- What data insight applications look like in the real retail world
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