XP3 Brand Builder

XP3 Brand Builder provides the ability to customize promotion calendars, in-store merchandising displays, brand and product information, including advertising support vehicles, through the utilization of Adobe Flash-based cutting edge graphics, animation and multimedia video directly in Microsoft PowerPoint. These dynamic templates are easily managed and updated through the user-friendly, drag-and-drop interface and provide a consistent brand message throughout the team.

XP3 Brand Builder improves the sell-in effectiveness of products, brands and campaigns such as new product launches or seasonal marketing, while providing a consistent brand message for retail partners through visually appealing PowerPoint presentations. The following templates are included with XP3 Brand Builder:

Marketing Calendar

Dynamically display marketing programs from national to retailer-specific through a dynamic calendar. The calendar contains pre-loaded national programs and allows for the customization of programs down to the account level. Retailer-specific programs can be added and time periods easily adjusted. Field teams will have the most current marketing information and can present all categories, brands or only those selected for specific customers through highlighting, adding or deleting programs as needed through the drag and drop interface.

Display Builder

Easily build displays through drag-and-drop functionality in various retail environments by selecting shelving options and product images. Provide your retail partners with visual representations of current products within varied retail environments. And easily add your own backgrounds by importing photos of specific retail environments.

Sell Sheet Builder

Intuitively build sell sheets that join various shippers or displays with the most current, corresponding promotional materials available, such as coupons, FSIs, and more. Field teams can provide retail partners with the latest promotional materials and most current shipper specifications available.

Video List Builder

Field users are provided with the latest marketing collateral such as focus groups, commercials and instructional videos which allows them to create playlists and view them within their PowerPoint presentation.