THE XP3 SOLUTION

XP3 enables organizations to bring vital Shopper data into the same platform their core Category Management analytics reside, giving Category Managers, Shopper Marketing experts, and Brand Researchers a collaborative environment to share and deliver insights from multiple perspectives

Customizable to Every Account

With XP3, Shopper Insights can be drilled down to the account level quickly and in sync with core category and competitive tracking analytics that are based on scanner and POS sales trends

Integrated Business View

Shopper Insights from Panel and Loyalty data sources should be presented in conjunction with POS and Scanner sales trends, not separately. Utilize XP3 to blend those data sets together for richer insights

Up to Date Insights Library

Keep your entire insights library up to date, using XP3 Merge Engine to enable field sales reps to automatically bring in the latest Custom Research slides into their presentation using simple content tags and filters

Shareable Across the Organization and Beyond

With XP3 Quick Picks, you can easily toggle your Shopper Insights presentation to a specific account or market, and simply email the finished documents to key customers and executives. Anyone with PowerPoint can view the latest, custom content

Effectively integrating Shopper and Consumer Insights into sales initiatives is a challenge many organizations struggle with. XP3 ability to combine disparate data sources allows for higher level insights to be generated and presented on a recurring basis, giving you greater credibility and positioning as a trusted advisor with Retail Customers

moving-with-the-industry

MOVING WITH THE INDUSTRY

Companies that leverage shopper insights as a competitive advantage are seeing the bigger gains in sales, brand loyalty, and ROI. These market leaders have adapted to a new shopper centric paradigm, allocating more resources and aligning their sales and marketing teams around core initiatives developed from thorough shopper and consumer research.
 
Interactive Edge has adapted too; XP3 offers the ability to easily analyze increasingly granular and complex shopper data by key cohort such as:

  • Shopper Segment
  • Shopping Occasion
  • Demographic Group
  • Buyer Group
  • Behavioral Profile

 

quick-combined

QUICK & COMBINED

Using our customized interface, XP3 Quick Picks:

  • Make simple top-line presentation selections from a simple to use dialogue box
  • Easily map one data source to another
  • Combine and integrate all your key data sources (e.g. Syndicated Scan, Retailer POS, Household Panel, Loyalty Card, and others)

Solutions


Our solutions are designed to streamline the process of taking insights presentations and selling stories that Category Managers and Shopper Insights professionals work tirelessly to generate, and commercializing across the
organization in a seamless, business user friendly manner



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