How did Crocs ever become cool and how long will it stay that way?

DISCUSSION QUESTIONS: How do you explain Crocs’ recent success and its ability to resonate with younger consumers? Is the brand’s momentum being driven by factors that go beyond the pandemic-driven comfort trend? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Younger consumers may not remember or care that Read more…

Do retailers have to catch up to Amazon’s logistics powerhouse?

DISCUSSION QUESTIONS: Where are Amazon’s largest logistics advantages (costs, speed, control, information access) as it builds out its internal network? How can Amazon’s retail and shipping competitors best compete? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: There is no doubt that Amazon is a logistics powerhouse. It Read more…