Kroger to make fresh marketing start with a new logo, tagline and ‘Krojis’

What is your assessment of Kroger’s current competitive position? How will the chain’s new logo, tagline and marketing efforts affect its standing? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : This allows Kroger to maintain its leadership position in grocery and with its commitment to using data Read more…

McDonald’s drive-thru AI knows what you want before you order

Is offering predictive suggestions at the drive-thru a good way to upsell, and could other restaurants benefit from such an offering? Could privacy concerns surrounding the scanning and saving of license plate data make people less interested in interacting with McDonald’s via drive-thru? Interactive Edge’s CEO, Zel Bianco comments, featured Read more…