DISCUSSION QUESTIONS: How likely are Fanatics, Walmart and others to gain a business benefit as a result of their participation in the All-In Challenge? Are there any other current cause-related efforts by retailers that you think are noteworthy?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Hey, a great idea can come from anywhere. Why not this? Even those that do not get a deal on Shark Tank benefit from the exposure.

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