Is using sales-based hurdle rates still the best way to determine which items should get space on food, drug and mass merchant store shelves? Are there exceptions that should apply?
Interactive Edge’s CEO, Zel Bianco comments:
For many of the categories mentioned in the article; private label, organic, etc., this makes sense. The challenge will be on where to draw the line. It’s a slippery slope when there are so many exceptions to the rule. I agree that there should be exceptions and that additional metrics should be considered, but I can see many suppliers trying to make the case for why their products deserve more time or that they are now becoming trendy or whatever reason or excuse they may come up with for staying on the shelf longer. Merchandising/shelf management has always been a combination of science (data) and art so a few more nuances can’t hurt, can they?
Read the entire article from RetailWire: