Can Instagrammable moments turn into immediate and direct sales?

Will Instagram Checkout become a popular method for members of the social site to make purchases? What do you see as the opportunities and challenges facing the platform?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

I think this has significant potential as anything that makes it easier for the consumer/shopper to make a purchase while not having to leave the app is smart. From day one, the goal for all of us, whether we are a solution provider, retailer or brand, is to have the user stay on your site/app as long as possible. Instagram listens and watches what their users do and follows up with ideas and applications that keep their app sticky.

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