Can Whole Foods’ business afford higher prices?

Do you think Whole Foods has more room to raise prices than other grocers or is it limited by its recent promises to lower prices? Are you concerned that higher prices may decrease consumer spending at retail over the next year?

Interactive Edge’s CEO, Zel Bianco comments:

My sense is that Whole Foods will not be able to raise prices any more than it already has and in fact needs to do more to bring prices down. As the journal article stated, they lowered prices on some items and then recently raised them on many others. When you compare Whole Foods pricing to other retailers, at least in the NY Metro area, there is still a significant difference on almost every item in most categories. I certainly realize that most other supermarkets do not carry as many organic items as Whole Foods, but Fairway and some others are getting closer, and the cost savings is often worth the trip.

Read the entire article from RetailWire: