Did Amazon just ‘turn up the heat’ on rivals with its Prime Day announcement?

Will Amazon’s Prime Day 2019 further weaken some of its retail competitors? Do you think larger retailers such as Target, Walmart and Best Buy have benefitted or been hurt by past Prime Day events?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

It depends on whether the competition can get creative with their offers. Perhaps Walmart and Amazon, and maybe Kroger can compete with Amazon. I hope, but smaller retailers will not unless they really get innovative and creative and it can be done.

If Amazon can collaborate with initiatives like the Tote promotion from FEED where for every purchase they will donate 10 free breakfasts for kids, other retailers can also do things like this. Why hasn’t a retailer worked with Colgate or Unilever to donate toothpaste and soap to migrant children who have been living in deplorable conditions at our border? Would something like that not have a hugely positive for both the supplier and the retailer?

Could more retailers make a bigger deal of supporting small and medium businesses/farmers whose products they sell? Amazon is making a big deal about how much was sold from small and medium businesses on the last Prime Day. I realize it is not the same thing and not on a platform like Amazon, but the alternative is to send up a white flag and say ” I can’t compete so I give up.” If I did that against all the much larger competition we have had over the years, I would not be celebrating my 25th year in business.

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