Do men and women still shop differently?

Do you think the purchasing behaviors of men and women have become more similar or dissimilar in recent years? Do you feel retailers need to do a better job segmenting by gender?

Interactive Edge’s CEO, Zel Bianco comments:
A survey of 1,000 people does not give me a great level of confidence but, that said, I do agree that men shop differently than women. The big reason is that most men don’t love shopping, especially for clothes. They just want to look at a few options, like one or two, not five, buy it, and be done. I don’t agree that women are more price-conscious than men, but would agree that women are more price “aware”, meaning that indeed they will have done more exploration online so that they have a better sense of prices that look too high or too low for that matter.

Read the whole article from RetailWire:

Do men and women still shop differently?