Do you agree that retail is “not talking about” the value and potential benefits of capturing in-store customer data? Has in-store data become accessible enough to support targeting and personalization efforts both in-store and online?
Interactive Edge’s CEO, Zel Bianco comments:
The main reason for this has been that retailers have not been willing to share their data on a regular basis. Yes, there are areas where they can create value internally but when combined with the data that and expertise that their suppliers bring to the table, a great deal more can be gleaned to generate benefits for the retailer, the supplier and the consumer. This needs to change in order for real value to be created.
Read the entire article from RetailWire:
Gap CEO says retailers not turning in-store data into action