Is the Facebook business model in danger of breaking down? Do you see the data challenges facing Facebook as a bigger issue facing the internet’s free-services for personal data model?
Interactive Edge’s CEO, Zel Bianco comments:
The challenge is how to balance the use of data so that it makes sense for advertisers while protecting our privacy. Facebook is now way too big to pull out of from the advertiser point of view, but will turn off many of their audience if Facebook does not step up to the plate and start taking responsibility for their actions or lack thereof. Zuckerberg is hiding behind PR statements and does not seem to accept his position as one of the most powerful men on the planet.
Read the whole article from RetailWire: