DISCUSSION QUESTIONS: Do you see a bigger opportunity for food brands and grocers to tap into the nostalgia trend? Will nostalgia-based marketing land among the trends receiving a boost after the pandemic is over?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
I think that much of this is driven by parents of young children who relate to the products, TV shows and games that they grew up with. They now are home with their kids and passing on some of these feel-good products and experiences to their kids. Some of these nostalgic trends will stay after the pandemic as some of them were likely to come back into fashion even if we did not have a pandemic to live through.
Read the entire article from RetailWire: