DISCUSSION QUESTIONS: Is finding nutrition and other information about food items still much easier in-store than online? Do you see challenges accessing online content as more of a learning curve for shoppers or will it require an overhaul of many grocery websites?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Finding images of nutrition information that should be displayed very clearly should not be so difficult for customers. Shoppers should also be able to search by nutrition, ingredients and other information that may be vital. Just being able to search for gluten free is just not going to cut it. This seems like some retailers took the cheap way out and did not plan and test their sites to be user friendly. “Consumer focus,” which we all harp on, needs to go beyond talk. It needs to be implemented all the way to the actual website user experience.
Read the entire article from RetailWire: