DISCUSSION QUESTIONS: Do you see more pros than cons in local bookstores calling out Amazon’s impact on their business? What do you think of the messaging and overall approach of the #BoxedOut campaign?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
I am feeling a little like Amazon is taking over our lives, so being more aware of how independent retailers feel is not a bad thing. We do want there to be competition and if we all shrug our shoulders and say Amazon is too big to compete with, then we are done.
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