DISCUSSION QUESTIONS: Would you generally encourage or discourage advertisers from showing people with masks in commercials? In what situations would showing masks prominently or subtly be relevant versus irrelevant?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
Given how some people are treating grocery workers, it is a must to show them! Showing people shopping without masks in commercials is like showing people driving without wearing a seat belt. Give grocery and all retail workers a break by reinforcing the wearing of masks in all commercials.
Read the entire article from RetailWire:
https://retailwire.com/discussion/should-marketers-keep-masks-out-of-commercials/#comment-166945