Kroger to make fresh marketing start with a new logo, tagline and ‘Krojis’

What is your assessment of Kroger’s current competitive position? How will the chain’s new logo, tagline and marketing efforts affect its standing?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

This allows Kroger to maintain its leadership position in grocery and with its commitment to using data analytics to stay close to its shoppers. It is my hope that Kroger will lead other progressive grocers to understand ways in which to stay aggressive and thrive as the channel competes with Amazon.

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