DISCUSSION QUESTIONS: Do you expect other athletic wear and athleisure brands to expand their efforts in the at-home fitness technology market following Lululemon’s acquisition of Mirror? What rivals to Lululemon and Mirror do you see being most affected by this deal?
Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :
This definitely makes sense, as it both a practical way to get their customers in shape while also being a showroom of sorts as it is very likely that instructors will be showcasing new apparel.
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