In your experience are Millennials a particularly brand-loyal generation? What do you see as the keys for retailers seeking to attract and retain Millennial customers?
Interactive Edge’s CEO, Zel Bianco comments:
As stated, service and quality of product and, yes, price — especially for those that are now parents. Prior to becoming a parent, Millennials are more about what’s in it for them, (big generalization) but when kids arrive, they realize that they need to be a little more frugal to make ends meet so they look much more closely at price. As to loyalty, Millennials are very loyal, in my humble opinion, until something better or new comes along (which always does).
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