Nestle, Kellogg’s and others dump their DSD routes

How would you rate the pros and cons of DSD (direct store delivery) for vendors as well as for stores? Could DSD still work if modernized?

Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust :

Unfortunately, the search for areas in the supply chain to cut has led to the decision to end DSD in many categories. The drivers and others whose jobs were eliminated are the sacrificial lambs in this new reality we call retail.

Can DSD be modernized or improved? Those companies that have decided to abandon DSD better be confident that the quality, freshness and merchandising standards will remain high, or they will be forced to find ways to modernize or somehow improve the system.

Ben, you nailed it. If the presentation in store is not up to snuff, then the cookie starts to crumble and the shopper/consumer is disappointed and we all lose.

Read the entire article from RetailWire: