Retail leaders need to care more about tech

Has expertise in technology become a core competency that a CEO can no longer delegate to others? Are tech vendors in some ways acting as enablers of a short-term IT investment mentality?

Interactive Edge’s CEO, Zel Bianco comments:

Yes and no. Clearly a good CEO needs to keep up with significant new developments in technology but not at the expense of leading the business. After all, with technology changing so fast and every new solution claiming to be the one that will impact the business the most, when would a CEO have the time to run the business? A good CEO hires smart people that can and should be the ones to filter the technology solutions that are a good fit and then assess their benefits specifically for the issues they are trying to solve. How could a CEO be able to fully grasp every piece of technology on the floor of NRF and have time for anything else?

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