The new boss is different than the old boss at Starbucks

Is it cause for concern that Kevin Johnson doesn’t appear to share the same vision for Starbucks as Howard Schultz? Is Mr. Johnson’s approach what Starbucks needs at this point in its history?

Interactive Edge’s CEO, Zel Bianco comments:

This remains to be seen. If Starbucks wanted the same thinking as they had under Schultz, then they should not have installed Mr. Johnson. The chain needs new thinking so I would wait and see what Johnson has in mind. Testing the new concepts on a smaller scale is not a bad idea and if they prove to be successful, they have not lost anything.

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