Walmart is focused on expanding its digital brand portfolio

Do you think Walmart has a coherent digital strategy in place or is it more a set of disconnected measures designed to counter Amazon.com? Will its new and acquired digital brands succeed at attracting and keeping upscale Millennials?

Interactive Edge’s CEO, Zel Bianco comments:
It is not a coherent strategy yet, but I have no doubt that it will be in the next year or so. I have heard Mark Lore speak at various conferences and he is thoughtful and determined. Walmart seems to be giving him a great deal of autonomy to make M&A decisions that make sense for his overall, but not yet clear to see, strategy of keeping up with Amazon. I would not count Walmart and Mark Lore out.

Read the whole article from RetailWire:

Walmart is focused on expanding its digital brand portfolio