Do regional grocers have any advantage over national chains in leveraging data on a localized basis? Interactive Edge’s CEO, Zel Bianco comments: Mining customer data has become critical for all shopping so why not in groceries? Eating is something we do every day. The real question will be, how do Read more…
What advice would you have for marketers attempting to best leverage the data at their disposal? Interactive Edge’s CEO, Zel Bianco comments: I have been known to say “stop worrying about Big Data and use the data you have.” The reason I made that statement was that so many companies Read more…
The market for digital advertising is growing, but reaching consumers is still difficult.
Demographic shifts will force retailers to think about marketing in new ways.
How can retailers use price segmentation to increase profits?