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Category Management Solutions

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Brand Marketing

Amazon and Google engage in a smart speaker price war

Is it more important at this point for Amazon and Google to get their smart speaker devices into households than to earn a decent margin? Interactive Edge’s CEO, Zel Bianco comments: Yes, it is way more important as they will be the gateway and gatekeeper for a significant amount of Read more…

By Javier Rodriguez, 6 yearsJanuary 2, 2018 ago
Category Management Solutions

What retail apocalypse?

What do you think drove the apparent healthy holiday gains this holiday season? Interactive Edge’s CEO, Zel Bianco comments: A few things were big factors this year. A long weekend allowed last-minute shoppers like me the opportunity to pick up a few more things. I think this was the case Read more…

By Javier Rodriguez, 6 yearsDecember 27, 2017 ago
Category Management Solutions

7-Eleven goes omnichannel with mobile, BOPIS and delivery

Do you see much consumer demand for mobile ordering for pickup or delivery from c-stores? Interactive Edge’s CEO, Zel Bianco comments: If it is working with Starbucks and Panera, why not 7-Eleven? So much of 7-Eleven store traffic is about making a fast stop. If this makes it even faster, Read more…

By Javier Rodriguez, 6 yearsDecember 20, 2017 ago
Category Management Solutions

The next logical step for category management

How should retailers adapt their traditional category management practices to the greater influence of online shopping as well as greater competition from the likes of limited-assortment and dollar stores? Interactive Edge’s CEO, Zel Bianco comments: I think Chris Petersen said it best, “category management has become increasingly complex based on Read more…

By Javier Rodriguez, 6 yearsDecember 20, 2017 ago
Category Management Solutions

Would CVS + Aetna = lower healthcare costs?

Do you think a merged CVS/Aetna organization could use data and analytics to improve health service and product recommendations and reduce medical costs? Interactive Edge’s CEO, Zel Bianco comments: As some would conclude, $77 billion has to be made back before they make money so I’m guessing prices may not Read more…

By Javier Rodriguez, 6 yearsDecember 19, 2017 ago
Brand Marketing

Encouraging signs for department stores as holiday season kicks off

Do you expect department stores, as a whole, will perform better this holiday season than they did in 2016? Interactive Edge’s CEO, Zel Bianco comments: As we all know, New York City is not indicative of the rest of the country but I walked into Macy’s and could not wait Read more…

By Javier Rodriguez, 6 yearsDecember 19, 2017 ago
Category Management Solutions

The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

Which do you think does a better job of connecting with each company’s core customers while reaching out to new shoppers? Interactive Edge’s CEO, Zel Bianco comments: They are both very well done, but I would say the Amazon commercial is more effective at showcasing the entire process of selecting Read more…

By Javier Rodriguez, 6 yearsDecember 18, 2017 ago
Category Management Solutions

Customer data is grocery’s new battleground

Do regional grocers have any advantage over national chains in leveraging data on a localized basis? Interactive Edge’s CEO, Zel Bianco comments: Mining customer data has become critical for all shopping so why not in groceries? Eating is something we do every day. The real question will be, how do Read more…

By Javier Rodriguez, 6 yearsDecember 18, 2017 ago
Category Management Solutions

Big Data is done, put a fork in it

What advice would you have for marketers attempting to best leverage the data at their disposal? Interactive Edge’s CEO, Zel Bianco comments: I have been known to say “stop worrying about Big Data and use the data you have.” The reason I made that statement was that so many companies Read more…

By Javier Rodriguez, 6 yearsDecember 18, 2017 ago
The market for digital advertising is growing, but reaching consumers is still difficult.
Brand Marketing

Digital Advertising Struggles To Reach Target Audience

The market for digital advertising is growing, but reaching consumers is still difficult.

By InteractiveEdge, 7 yearsJanuary 26, 2017 ago

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Contact Us

Address: 1345 Avenue of the Americas, New York, NY 10105

Phone: 212.462.4900

Email: info@interactiveedge.com

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