Category Management

CVS’ new concept is about the health of its customers

What can CVS do to differentiate its health services concept from Walgreens’ new concept and vice versa? Do you think CVS would be better served separating its new health services concept into a distinct format while operating its drugstore format separately? Interactive Edge’s CEO, Zel Bianco comments: If CVS could pull off doing this in … Continue reading CVS’ new concept is about the health of its customers

What if artificial intelligence is biased?

How big a concern are latent biases embedded in artificial technology? Are retailers using artificial intelligence equipped to uncover and fix these biases? Interactive Edge’s CEO, Zel Bianco comments: Garbage in — garbage out. If the data the algorithm is being trained on is not somehow scrutinized or scrubbed, it will likely be based on … Continue reading What if artificial intelligence is biased?

Will organic food sales soar on the latest cancer research?

What do you see as the primary factors influencing people who choose to eat organic vs. conventionally produced foods? Will the publicity around this new research study add to the momentum of organic food sales in the U.S.? Interactive Edge’s CEO, Zel Bianco comments: It is only a matter of time before people will realize … Continue reading Will organic food sales soar on the latest cancer research?

How should retail employers prepare for Gen Z workers?

How will Gen Z workers be different from Millennials as they reach retail selling floors and corporate offices? What adjustments may management have to make to connect with and motivate this generation as employees? Interactive Edge’s CEO, Zel Bianco comments: The most critical factor will be their social skills, especially if placed on the floor … Continue reading How should retail employers prepare for Gen Z workers?

Why haven’t CPG giants figured out what makes small brands so popular?

Why do you think small CPG brands are doing so well in today’s shopping landscape? What will this mean for larger CPGs going forward? Interactive Edge’s CEO, Zel Bianco comments: Some have commented that it is a good thing that big CPG has acquired the smaller brands because they will show them the ropes and … Continue reading Why haven’t CPG giants figured out what makes small brands so popular?

New c-store concept is high-tech inside and out

Is the new Choice Market concept in line with the needs of today’s consumers or a too far ahead of its time to take hold? What features of the concept do you think will become commonplace within the convenience channel in the years ahead? Interactive Edge’s CEO, Zel Bianco comments: Paying via app is here … Continue reading New c-store concept is high-tech inside and out

Cannabis-infused drink and food makers are high on grocery opportunities

What’s the likelihood that cannabis-infused food and beverages will be widely stocked in grocery stores within the next five years? Beyond the regulatory statutes, what other factors might influence a retailer’s decision to stock the products? Interactive Edge’s CEO, Zel Bianco comments: I recently attended Expo East, the Natural Products trade show in Baltimore. Even … Continue reading Cannabis-infused drink and food makers are high on grocery opportunities

Walmart expands test of pickup-only grocery store concept

Do separate pickup-only facilities make the most sense for grocery? Does fulfilling grocery pickup through stores face too many execution issues? Interactive Edge’s CEO, Zel Bianco comments: I’ve seen the one in Bentonville and although it that city is the headquarters for Walmart, the wide variety of venues showcase how this concept can work in … Continue reading Walmart expands test of pickup-only grocery store concept

Hershey delivers category insights directly to retailers via tractor trailer

Will Hershey’s roving insights trailer result in more effective category management execution at the retailers it visits? What do you see as the pros and cons to the MCIC project for Hershey? Interactive Edge’s CEO, Zel Bianco comments: Agree with many of the comments but you will never please everyone with this type of tactic. … Continue reading Hershey delivers category insights directly to retailers via tractor trailer