Category Management

The new boss is different than the old boss at Starbucks

Is it cause for concern that Kevin Johnson doesn’t appear to share the same vision for Starbucks as Howard Schultz? Is Mr. Johnson’s approach what Starbucks needs at this point in its history? Interactive Edge’s CEO, Zel Bianco comments: This remains to be seen. If Starbucks wanted the same thinking as they had under Schultz, … Continue reading The new boss is different than the old boss at Starbucks

Retailers are shutting down their NYC flagships

Should the decision to open or close a flagship store differ, in your mind, from other chain locations? Do you think Lord & Taylor, Ralph Lauren or Gap will come to regret closing their flagships? Interactive Edge’s CEO, Zel Bianco comments: Lord & Taylor was a great store and there is nothing else like it … Continue reading Retailers are shutting down their NYC flagships

Will smart shelves work for Hannaford and its customers?

What do you see as the greatest benefits to integrating smart shelf/touch screen technology in grocery stores such as Hannaford? What must retailers do — and avoid doing — to make the most effective use of the technology? Interactive Edge’s CEO, Zel Bianco comments: Providing the right content and the appropriate amount of content will … Continue reading Will smart shelves work for Hannaford and its customers?

Who will win the battle for holiday gift procrastinators?

Which last-minute holiday options resonate most with holiday procrastinators? How will the intensified battle to make last-minute ordering more convenient affect shopper behavior this holiday season? Interactive Edge’s CEO, Zel Bianco comments: I must admit that I am one of those last-minute shoppers, so for me, all of those options are welcome. The online delivery … Continue reading Who will win the battle for holiday gift procrastinators?

Are retailers getting over their SKU management hurdles?

Is using sales-based hurdle rates still the best way to determine which items should get space on food, drug and mass merchant store shelves? Are there exceptions that should apply? Interactive Edge’s CEO, Zel Bianco comments: For many of the categories mentioned in the article; private label, organic, etc., this makes sense. The challenge will … Continue reading Are retailers getting over their SKU management hurdles?

Where will Amazon go with its cashier-free concept?

What do you think of the upside potential for Amazon to open smaller Go stores in office buildings, airports and markets outside the U.S.? Do any of these stand out to you as being substantially greater opportunities? Interactive Edge’s CEO, Zel Bianco comments: I had commented a few months back that I visited an Amazon … Continue reading Where will Amazon go with its cashier-free concept?

Have retail store associates fallen into a hypnotic state?

What common practices on selling floors lead associates towards hypnotic-like states? What suggestions would you add for keeping the job fresh for store associates? Interactive Edge’s CEO, Zel Bianco comments: I would engage store associates to learn about aspects of retail they may not even be aware of. Things like the supply chain — where … Continue reading Have retail store associates fallen into a hypnotic state?