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3 Ways to Create a More Effective PowerPoint Presentation

No matter what industry you work in, chances are that you have to sit through a PowerPoint presentation from time to time. While these are not always the most exciting meetings in the world, they are an essential way to communicate valuable and crucial information to a large number of people. But what about when you are the one up there delivering the talking points? If you don’t want to bore your audience to tears, Read more…

An Update from Zel, Summer 2015

It’s an exciting time for Interactive Edge. Since the start of the year we added some great new clients, including Acosta Sales & Marketing, BIC, Nestle Waters and BBB Industries – an Automotive Aftermarket company. Many of these clients have already made great strides in the speed by which they can turn their data assets into actionable and customized recommendations that grow their businesses. It is always interesting to see what XP3 can do in Read more…

Interactive Edge and Acosta Partner to Enable Customized Recommendations and Actionable Insights

NEW YORK, NY (May 21, 2015) – Interactive Edge, a leading provider of data analysis and reporting solutions for the consumer goods and related industries, announced that Acosta Sales & Marketing selected XP3 Suite to provide Acosta account managers with the ability to deliver more customized recommendations and actionable insights to their consumer package goods and retail customers. This selection was made after a cross-functional team piloted the XP3 solution which is now being implemented. Read more…

Interactive Edge Selected by CIO Review for 20 Most Promising CPG Technology Solution Providers 2015

Annual list showcases the 20 Most Promising CPG Technology Solution Providers 2015. Interactive Edge makes it to CIO Review’s top CPG Solution Providers list for providing a set of agile business intelligence tools that apply best practice analytics in Microsoft Excel and PowerPoint–driving speed to insights. FREMONT, CA—February 25, 2015—CIO Review (www.cioreview.com) has chosen Interactive Edge (www.interactiveedge.com) for its 20 Most Promising CPG Technology Solution Providers 2015. The positioning is based on Interactive Edge’s innovative Read more…

Will IKEA’s new furniture be a mobile game changer?

Furniture giant IKEA will be launching their “Home Smart” line in April, a new line of tables, lamps and desks that will allow us to charge our wireless devices through the use of the Qi standard for wireless charging. With 80 QI-enabled smartphones on the market today, IKEA’s innovative line seems to be a game changer for the furniture manufacturer industry. Zel Bianco, CEO of Interactive Edge, agrees and commented: “Mobile charging is an excellent Read more…

Macy’s restructure plans bring news of possible off-price chain

The growing popularity of off-price stores such as TJ Maxx and Nordstrom Rack seems to have enticed another major retailer to join the game: Macy’s. Last Tuesday, the department store giant announced that it was looking into creating a chain to compete with these outlets. “Macy’s has, for many years, had a reputation as a nicer middle-class department store where people can find nice products in a fairly wide range of prices, while Nordstrom and Read more…

Retail cyber threat: better and worse

From Home Depot to Target to Sony, cyber security was a hot topic in 2014. According to IBM, approximately 61 million records were stolen last year alone which unfortunately marks an all-time high. With hackers becoming more sophisticated with the advancement of technology, it is critical for retailers to implement the highest form of security. IBM listed a number of recommendations to retailers to minimize these cyber attacks, with some of which seem like common Read more…

Will couponing continue to be a mainstay of retailing?

While our lifestyles have substantially changed over the past few decades, one of the traits of American retailing seems to have stayed — coupon shopping. While the use of coupons have transitioned from cutouts in newspapers to scanning on our phones, bargain hunting seems to remain a priority for many Americans. Zel Bianco, President and CEO of Interactive Edge, expressed that “A better approach for driving traffic would be targeted emails and ads that make Read more…

Will store pick-up alter the course of home delivery?

United Parcel Services announced its launch of UPS Access Point, a service allowing customers to pick up their packages virtually anywhere, from convenience stores, pharmacies to even dry cleaners. The service is expected to be greatly beneficial for its current as well as potential customers as it eliminates the problem of consumers missing their package deliveries, or of the package being stolen when left on their doorsteps. Zel Bianco, President and CEO of Interactive Edge, Read more…

Walmart Savings Catcher or Publix BOGO?

While Buy One Get One (BOGO) has been trending in retail, one retailer decided to raise their white flag in the price battle. Walmart has decided to venture off from their BOGO battle against Publix and has instead, taken a new direction – the Savings Catcher program. The Savings Catcher program asks customers to scan or enter a receipt number using an app on their phone. From there, Walmart will match local competitor’s print ads Read more…