Why are grocers still missing the mark with small food brands?

Does the slotting-fee culture in the grocery channel still weigh heavily against smaller brands? Has resolving such allocation barriers become more important as smaller brands appear destined to drive food trends? Any suggestions? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Young people — and I just Read more…

Are legacy CPG brands just naturally digitally-challenged?

What are the biggest lessons to take from Kellogg’s progress with its digital transformation? What are the biggest hurdles for a large CPG company seeking to become a digitally-enabled organization? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : I just finished reading a book called Predictable Success. I Read more…

Are grocers falling short in selling better-for-you foods?

Should the in-store merchandising and selling of better-for-you foods in grocery stores differ from conventional foods? What’s the best way to educate consumers and staff? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust : Shoppers need to educate themselves as there are too many details about “better-for-you” foods Read more…