Should dietitians patrol Kroger’s supermarket aisles?

DISCUSSION QUESTIONS: Why aren’t dietitians or other nutritional experts widely accessible at grocery stores dispensing nutrition advice? What do you think of positioning the grocery store as a destination for preventive healthcare? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: Why not? It’s a great idea and one Read more…

When should a retailer work with Amazon Web Services?

DISCUSSION QUESTIONS: Do retail executives have the knowledge and expertise to make cloud partner decisions in the best interests of their companies? What should executives consider when evaluating their cloud options? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: The most important criteria is service and support — they Read more…

Best Buy and others find great customer experiences start with data insights

DISCUSSION QUESTIONS: Are there cases in 2022 where a retailer shouldn’t have a “data-driven culture”? How important do you consider qualitative data when designing the customer experience and how is it best employed? Interactive Edge’s CEO, Zel Bianco comments, featured on RetailWire’s Braintrust: It is critical to align qualitative data Read more…